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Reverie.
Reverie was born in California and is owned by two of our good friends, Garrett + Hillary Markenson. Botanical ingredients and gorgeous scent profiles make this a long time favorite for many of our stylists. This brand focuses on sustainable practices when creating organic hair care. They use PCR (post-consumer-recyclable) materials for packaging their products and have a joint partnership with rePurpose Global which lowers their plastic footprint to zero.
Cult + King.
Most of you will be familiar with these refillable glass hob-nail bottles already, but in case you are new here, let’s dive into Cult + King. Each of their products are available in a recyclable refillable pouch, so when your bottle runs low, just order a refill instead of a full size.
It’s no surprise that this organic product line really shook everything up within the last few years, it’s hard to not see them in a salon nowadays. Their mantra is based on three things: defending the planet, supporting independent salons and barbershops, and making people look rad without poisoning them in the process.
Innersense.
Innersense Organic Beauty utilizes organic chemistry to raise the bar on luxury hair care. Greg and Joanne founded this company in 2005 to bring a clean, safe, non-toxic line to life. Their social responsibility reaches past that of creating groundbreaking products, they also use PCR (Post-Consumer Recyclable) materials for all of their packaging. They partner with How2Recycle to present recycling options on all of their packaging. Their environmental philanthropy and ethical sourcing of ingredients are two key reasons why we love them so much.
Hairstory
The origin of New Wash, the detergent-free shampoo cleanser that took over social media for the last few years. We are loyal to this brand due to the unshakable truth which is that Hairstory New Wash works so well for so many hair textures.
Hairstory is sustainable, inclusive, transparent, and sensitive. They also have the greatest styling products on the market, if you haven’t been lucky enough to snag some Powder, you are missing out.
Afterworld Organics.
AFTERWORLD is eco-conscious and non-polluting of the earth and your body. They specialize in curls, scalp health, and hair hydration for maximum shine. All hair types benefit from their products- straight, fine, wavy, textured. They believe that Less Is More, and use as few ingredients as possible. Bottled in glass and paper, their products are free of plastics, glues, PVP/copolymers, petroleum, phalates, parabens, and chemical fragrance.